Showing posts with label Perencanaan dan Pengemb. Produk. Show all posts
Showing posts with label Perencanaan dan Pengemb. Produk. Show all posts

Tuesday, June 10, 2008

Analytic Hierarchy Process

The Analytic Hierarchy Process (AHP) is a structured technique for helping people deal with complex decisions. Rather than prescribing a "correct" decision, the AHP helps people to determine one. Based on mathematics and human psychology, it was developed by Thomas L. Saaty in the 1970s and has been extensively studied and refined since then. The AHP provides a comprehensive and rational framework for structuring a problem, for representing and quantifying its elements, for relating those elements to overall goals, and for evaluating alternative solutions. It is used
throughout the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education.


Several firms supply computer software to assist in applying the process.

Users of the AHP first decompose their decision problem into a hierarchy of more easily comprehended sub-problems, each of which can be analyzed independently. The elements of the hierarchy can relate to any aspect of the decision problem—tangible or intangible, carefully measured or roughly estimated, well- or poorly-understood—anything at all that applies to the decision at hand.

Once the hierarchy is built, the decision makers systematically evaluate its various elements, comparing them to one another in pairs. In making the comparisons, the decision makers can use concrete data about the elements, or they can use their judgments about the elements' relative meaning and importance. It is the essence of the AHP that human judgments, and not just the underlying information, can be used in performing the evaluations.

The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. A numerical weight or priority is derived for each element of the hierarchy, allowing diverse and often incommensurable elements to be compared to one another in a rational and consistent way. This capability distinguishes the AHP from other decision making techniques.

In the final step of the process, numerical priorities are derived for each of the decision alternatives. Since these numbers represent the alternatives' relative ability to achieve the decision goal, they allow a straightforward consideration of the various courses of action.

Uses and applications

While it can be used by individuals working on straightforward decisions, AHP is most useful where teams of people are working on complex problems, especially those with high stakes, involving human perceptions and judgments, whose resolutions have long-term repercussions.It has unique advantages where important elements of the decision are difficult to quantify or compare, or where communication among team members is impeded by their different specializations, terminologies, or perspectives.

The applications of AHP to complex decision situations have numbered in the thousands, and have produced extensive results in problems involving planning, resource allocation, priority setting, and selection among alternatives. Many such applications are never reported to the world at large, because they take place at high levels of large organizations where security and privacy considerations prohibit their disclosure. But some uses of AHP are discussed in the literature. Recently these have included:
• Deciding how best to reduce the impact of global climate change (Fondazione Eni Enrico Mattei)
• Quantifying the overall quality of software systems (Microsoft Corporation)
• Selecting university faculty (Bloomsburg University of Pennsylvania)
• Deciding where to locate offshore manufacturing plants (University of Cambridge)
• Assessing risk in operating cross-country petroleum pipelines (American Society of Civil Engineers)
• Deciding how best to manage U.S. watersheds (U.S. Department of Agriculture)
AHP is sometimes used in designing highly specific procedures for particular situations, such as the rating of buildings by historic significance. It was recently applied to a project that uses video footage to assess the condition of highways in Virginia. Highway engineers first used it to determine the optimum scope of the project, then to justify its budget to lawmakers.
AHP is widely used in countries around the world. At a recent international conference on AHP, over 90 papers were presented from 19 countries, including the U.S., Germany, Japan, Chile, Malaysia, and Nepal. Topics covered ranged from Establishing Payment Standards for Surgical Specialists, to Strategic Technology Roadmapping, to Infrastructure Reconstruction in Devastated Countries. AHP was introduced in China in 1982, and its use in that country has expanded greatly since then—its methods are highly compatible with the traditional Chinese decision making framework, and it has been used for many decisions in the fields of economics, energy, management, environment, traffic, agriculture, industry, and the military.
Though using AHP requires no specialized academic training, the subject is widely taught at the university level—one AHP software provider lists over a hundred colleges and universities among its clients. AHP is considered an important subject in many institutions of higher learning, including schools of engineering and graduate schools of business. AHP is also an important subject in the quality field, and is taught in many specialized courses including Six Sigma, Lean Six Sigma, and QFD.

In China, nearly a hundred schools offer courses in AHP, and many doctoral students choose AHP as the subject of their research and dissertations. Over 900 papers have been published on the subject in that country, and there is at least one Chinese scholarly journal devoted exclusively to AHP.

Summary
The procedure can be summarized as:
1. The alternatives and the significant attributes are identified.
2. For each attribute, and each pair of alternatives, the decision makers specify their preference (for example, whether the location of alternative "A" is preferred to that of "B") in the form of a fraction between 1/9 and 9.
3. Decision makers similarly indicate the relative significance of the attributes. For example, if the alternatives are comparing potential real-estate purchases, the investors might say they prefer location over price and price over timing.
4. Each matrix of preferences is evaluated by using eigenvalues to check the consistency of the responses. This produces a "consistency coefficient" where a value of "1" means all preferences are internally consistent.[citation needed] This value would be lower, however, if a decision maker said X is preferred to Y, Y to Z but Z is preferred to X (such a position is internally inconsistent). It is this step that causes many users to believe that AHP is theoretically well founded.[citation needed]
5. A score is calculated for each alternative.

For further information, you can visit http://en.wikipedia.org/wiki/Analytic_Hierarchy_Process

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Thursday, June 5, 2008

Easy House of Quality Matrix Software

To Create a house of quality matrix, or any other type of business graphic, in minutes you can visit http://www.smartdraw.com/specials/house-of-quality-matrix.htm


It's very simple, just 3 steps:

Step 1: Click on the Free Download! button.

Step 2: You will be asked to save the file to disk. Choose Save File and the file will be saved to your desktop (or to the folder you set for downloads in your browser options).

Step 3: When the download is complete, simply double-click the SmartDraw installation icon on your desktop (or download folder). SmartDraw will then install automatically.

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House of Quality

House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produce the products) is going to meet those wants. It looks like a House with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products should be designed to reflect customers' desires and tastes" (Hauser & Clausing 1988). It also is reported to increase cross functional integration within organizations using it, especially between marketing, engineering and manufacturing.


The basic structure is a table with "Whats" as the labels on the left and "Hows" across the top. The roof is a diagonal matrix of "Hows vs. Hows" and the body of the house is a matrix of "Whats vs. Hows". Both of these matrices are filled with indicators of whether the interaction of the specific item is a strong positive, a strong negative, or somewhere in between. Additional annexes on the right side and bottom hold the "Whys" (market research, etc.) and the "How Muches". Rankings based on the Whys and the correlations can be used to calculate priorities for the Hows.

House of Quality analysis can also be cascaded, with "Hows" from one level becoming the "Whats" of a lower level; as this progresses the decisions get closer to the engineering/manufacturing details.

A Flash tutorial exists showing the build process of the traditional QFD "House of Quality" (HOQ). There are also free House of Quality templates available that walk users through the process of creating a House of Quality.

For further information about HOQ, you can visit http://www.qfdonline.com/

From: Wikipedia, http://en.wikipedia.org/wiki/House_of_Quality

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Quality Function Deployment

Quality Function Deployment (QFD) was originally developed by Yoji Akao in 1966 when the author combined his work in quality assurance and quality control points with function deployment used in Value Engineering. Mr. Akao described QFD as a “method to transform user demands into design quality, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process.”


QFD is designed to help planners focus on characteristics of a new or existing product or service from the viewpoints of market segments, company, or technology-development needs. The technique yields graphs and matrices.
QFD has been used by several corporations and organizations.

The technique
1. Identify customer needs and wants as voice of the customer (VOC)
2. Identify the engineering characteristics of products or services that meets VOC
3. Setting development targets and test methods for the products or services
QFD helps transform customer needs (the voice of the customer [VOC]) into engineering characteristics (and appropriate test methods) for a product or service, prioritizing each product or service characteristic while simultaneously setting development targets for product or service.

Areas of application


Picture: QFD House of Quality for Enterprise Product Development Processes

QFD is applied in a wide variety of services, consumer products, military needs (such as the F-35 Joint Strike Fighter), and emerging technology products. The technique is also used to identify and document competitive marketing strategies and tactics (see example QFD House of Quality for Enterprise Product Development, at right). QFD is considered a key practice of Design for Six Sigma (DFSS - as seen in the referenced roadmap). It is also implicated in the new ISO 9000:2000 standard which focuses on customer satisfaction.

Results of QFD have been applied in Japan and elsewhere into deploying the high-impact controllable factors in Strategic planning and Strategic management (also known as Hoshin Kanri, Hoshin Planning, or Policy Deployment).

Acquiring market needs by listening to the Voice of Customer (VOC), sorting the needs, and numerically prioritizing them (using techniques such as the Analytic Hierarchy Process) are the early tasks in QFD. Traditionally, going to the Gemba (the "real place" where value is created for the customer) is where these customer needs are evidenced and compiled.

While many books and articles on "how to do QFD" are available, there is a relative paucity of example matrices available. QFD matrices become highly proprietary due to the high density of product or service information found therein.
Notable U.S. companies using QFD techniques include the U.S. automobile manufacturers (GM, Ford, Daimler Chrysler) and their suppliers, IBM, Raytheon,General Electric,Boeing, Lockheed Martin, and many others.[citation needed]

History
While originally developed for manufacturing industries, interest in the use of QFD-based ideas in software development commenced with work by R. J. Thackeray and G. Van Treeck, for example in Object-oriented programming and use case driven software development.

Since its early use in the United States, QFD met with initial enthusiasm then plummeting popularity when it was discovered that much time could be wasted if poor group decision making techniques were employed.[citation needed] Organizational culture/corporate culture has an effect on the ability to change organizational human processes and on the sustainability of the changes. In particular, in organizations exhibiting strong cultural norms and rich sets of tacit assumptions that prevent objective discussion of historical courses of action, QFD may be resisted due to its ability to expose tacit assumptions and unspoken rules.[citation needed] It has been suggested that a learning organization can more easily overcome these issues due to the more transparent nature of the organizational culture and to the readiness of the membership to discuss relevant cultural norms.[citation needed]

Techniques and tools based on QFD

House of Quality
House of Quality appeared in 1972 in the design of an oil tanker by Mitsubishi Heavy Industries.[citation needed] Akao has reiterated numerous times that a House of Quality is not QFD, it is just an example of one tool.

A Flash tutorial exists showing the build process of the traditional QFD "House of Quality" (HOQ). (Although this example may violate QFD principles, the basic sequence of HOQ building are illustrative.) There are also free QFD templates available that walk users through the process of creating a House of Quality.

Other tools extend the analysis beyond quality to cost, technology, reliability, function, parts, technology, manufacturing, and service deployments.

In addition, the same technique can extend the method into the constituent product subsystems, configuration items, assemblies, and parts. From these detail level components, fabrication and assembly process QFD charts can be developed to support statistical process control techniques.

Pugh concept selection
Pugh Concept Selection can be used in coordination with QFD to select a promising product or service configuration from among listed alternatives.

Relationship to other techniques
This technique somewhat resembles Management by objectives (MBO), but adds a significant element in the goal setting process, called "catchball". Use of these Hoshin techniques by U.S. companies such as Hewlett Packard have been successful in focusing and aligning company resources to follow stated strategic goals throughout an organizational hierarchy.

Since the early introduction of QFD, the technique has been developed to shorten the time span and reduce the required group efforts (such as Richard Zultner's Blitz QFD).

From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Quality_function_deployment


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